Rich Rothwell

Infinit Nutrition

June 6th, 2010

If you read my UK24 race report, you will have seen that I was a bit, (though not completely) disappointed with my ride. However, I came away with many positives. I really enjoyed myself. I generally felt very strong. My pits were fast. Most importantly though, I got my nutrition dialled. In fact, my nutrition was way better than it has ever been before. This was completely down to my Infinit Nutrition custom mix.

Essentially, you tailor order your drink mix to your body type, physiology, and event requirements. My mix has 61 grams of carbohydrate, 3 grams of protein, electrolyte, a dribble of caffeine and couple of other bits and pieces. (I have a none caffeinated mix as well because 24hrs is too long for me to go on caffeine – I went 6hrs on / 6hrs off with no ill effect). The protein staves off a feeling of hunger whilst giving on going muscle repair, and the carb content is exactly right for my energy requirements.

I was skeptical about the idea of going fully liquid but it’s the best nutrition move I have made. There is no digestive strain on my stomach and no sickly feeling (the mix is quite ’sharp’ and not sickly sweet like some other energy drinks. You can tailor the flavouring aspect too). Essentially, all I need to do is drink one 600ml bottle per hour (depending on temperature) and that’s nutrition and hydration taken care of! It’s an absolute revelation! No faffing on with food, quick or no pit stops, and a steady consistent stream of energy. Yes, this was an experiment for me at a major race but it worked and I’ll never go back to solid food for a long distance event.

If you want to give it a go, visit www.infinitnutrition.com. If you decide to place an order, put the code “24ormore” in at checkout. You get £5 off your purchase and, (I’m totally honest about this) I get affiliate points towards my own supply. If I wasn’t so confident in this product, I wouldn’t endorse it. Simple as that. Even better, (especially if you are not so confident on your requirements – that included me!) give them a ring and have a chat. They will talk you through the ins and outs to make sure your mix is just right. Or, if you see me at an event come over and hi, and I’ll give you some free samples.

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